Wedding and Photography Services

Showing posts with label Small Business. Show all posts
Showing posts with label Small Business. Show all posts

Tuesday, February 25, 2014

The "Friendor" Problem

Every wedding has something that goes wrong.  Unfortunately, it seems a good deal of this is from well meaning friends offering to help out with the planning and having it go very, very wrong.  This month has been all about crisis handling for brides here at the office; with girls calling because they paid a deposit and suddenly a florist is not responding, or a friend who was supposed to bake their cake has had a falling out with their bridesmaid and now there wont be a desert at the wedding because of personal drama.  I've seen some of the "friendor" drama before, and been a vendor to many a friend's wedding myself, so this kind of thing really does strike a cord with how I feel and work.  Below I'll discuss some ways to curb the drama and avoid stepping on toes by just refusing some budget friendly offers that could make your day complete.

Weddings bring out the best and the worst in our relationships.  From family members that want you to wear Great Aunt Hilda's wedding gown from 1940 to the sunshine friend that offers you wedding photography via their iPhone... we all have those times when it is a clear "No, thank you."  But what about the times when a genuine offer comes in from somebody we know who does this as a side-business or really has a genuine skill they would like to offer?

  1. Consider ALL your options.  Weddings are only ever getting more expensive, and even the most freely budgeting bride might be tempted to go with a friend for a service if she knows it will please in-laws or friends.  Never assume just because an offer is made by a friend that it is the best offer or the worst, just take the time to weigh the pros and cons.  What should be considered here is how much you need the item they are supplying to be perfect, or if you could sacrifice if something was to go wrong. 
  2. Understand their interest level.  Is the friend a professional or part-timer offering you discounted services or priority in booking because they genuinely know it is something they do well or a person with a hobby who really wants to be involved and means well?  Not all friends are professionals in what they are offering, and this can bring some problems when you are counting on somebody not used to working under pressure or in a time limit.
     
  3. Research is your best friend.  No bride would just jump into signing a contract with the first vendor that they saw if that person's work stunk and the price was too high.  Treat your friend's offer like any bid by a professional.  Compare their work, perhaps ask if they have or could give you a portfolio so you can share it with the people involved in planning and compare it to the vendors you find are favorites for both quality and price.
  4. Always offer to pay.  Gifting a service or a product for your wedding might sound like a great gesture, but there are problems with that which might not be so obvious.  Free can be costly when it means the well meaning friend suddenly is facing their own financial hardship or sees exactly how much time will be involved in everything promised.  Save yourself some heartache by offering to foot the cost of supplies for baking the wedding cake, or to purchase the flowers so they can make the center pieces.
  5. Ask for a contract.  Protect your interests and your friend's name from drama with a contract spelling out the costs, expectations, and time-line for the services they offer.  Even a friend who is just in it as a hobby can find a sample contract in a quick Google search or write up a basic outline to protect you both.  While nobody wants to end up with the drama of broken promises or failure to produce what was promised, if money exchanges hands that contract is the best way to ensure that what you get will not be a surprise.
  6. You have the right to say no.  Just because something was offered does not mean you are obligated to say yes.  Often we feel there is an unfair expectation on the bride that she must accept every offer from her new family or from "his friends" just to make everybody happy.  Not once is it written that by getting married you are obliged to take the advice of Great Aunt Claire if her advice is to have the kind of event you never wanted.

These are things I have done for my own events or for friends who I have been a vendor for in some way.  From offering discounted photography to doing the fittings on wedding gowns, this is advice not just from my heart, but from my head as well. 

Friday, August 17, 2012

Time to Do Some Fixing

You might have noticed my recent absence.  I am sorry for the radio silence, life has been a tad unkind to my business interests lately.  The studio has been closed while I focus on dealing with some issues that have seriously limited my ability make it a success.  I am limiting work to on location boudoir and weddings while my family and I work on making the best of a less than ideal situation.

Trying to think that things are looking up!
To try and keep this dream of mine from falling into oblivion, I will be forcing myself to do some serious work on the blog, website, and marketing through any channel I can find.  I ask that you all send positive energy while this revamp of business and life occurs so we can present you with the beautiful rebirth of a wonderful dream.

Sunday, July 8, 2012

Finsh What You Started

I have spoken at length about doing limited post work on images to maintain the quality of the photo.  I have also spoken about making sure to share only what you love and what most fit's the client's desire.  While I believe in doing limited "fixing", there is something to be said for making sure the best quality of image is supplied.  I rarely give clients a truly unedited look into an session or shoot. 

Normally I will remove blurry, under-lit, or otherwise poor images and crop some when there is something out of place.  I believe in deleting without mercy when it comes to making the call on what should stay after a shoot with a model.  Their portfolio is what will get them work, and anything that is in the portfolio is a reflection of my thoughts and process.



This is a perfect before and after of images done with a lovely model just last month.  She sat with me after the shoot and we selected out favorites while removing those that did not make the grade. Out of 73 images shot, we had just 23 that made the final selection to see what would be done in editing.  From those 23, 17 made a final debut on the CD emailed to her for adding to the portfolio she worked to compile, and I believe five are currently on display.

I wanted to talk about this because of the recent release of images or the American Olympic Team.  These were taken at an event with a limited amount of time to work with each subject, but I feel that much more could be achieved if simple technique and a little editing was applied.  This is the article from Solstice Visuals that I first viewed when a fellow photographer posted it on a forum for industry professionals and hobbyists.


Outrage Over The Photographs Of The United States Olympic Team

 This "outrage" from the photography industry came from the awkward posing, off putting cropping, poor backdrop choice, and just blogging choices made in posing and details.  When viewing the first collection I believed perhaps this was taken by a student or amateur photographer and displayed without time for editing.  At this time, I believe that there was inexperience and a lack of post work.  There are signs of a dirty lens, poor alignment, poor lighting, and very little care for the backdrop that could have been solved by just pulling down more of the paper roll after ripping became evident.

For comparison I wanted to include this second link, with images from the same person (image #6) other photographers taken at the very same event.  While obviously not all fit the same aesthetic, a huge difference is visible in the lighting quality and time taken to create a finished product.  Even the final image, one that is in a very unfinished format, shows some real promise as a "behind the scenes" moment.


From this second group I see images that have been polished and finished without an overload of retouching  to remove the quality of the image.  I try to keep a similar quality, but understand the desire to prove that post work is not always needed.  What needs to be focused on is keeping images pleasing and avoiding sloppy work.

Saturday, June 30, 2012

You Look Smashing!

Earlier this week my son turned one.  I was agonizing over what approach to use for his cake-smash photos because I wanted to capture the entire event without going too artistic and loosing the quality of the moment for the sake of one or two images.  After having to fight my instincts as a mother, I went for a bold color choice in frosting and made an effort to really light the area at an insane level so I could ensure that every little detail was visible.
 
The boy was an amazing model yet again, really getting into the moment and giving me some wonderful expressions in his wild celebration.  The start was just a little timid, poking the frosting then looking at and licking his fingers.  For a moment I even thought he was going to go Godzilla on the poor cake and belly flop on it in some sort of mini pile-driver.  He got his feet, hands, even his bottom into the act when he sat on the cake at the very end.  
 
Thankfully it was followed by a bath since we have a full bath with tub at the studio, but I got stuck with the epic clean-up while my husband simply took bath duty.  The hardest part of the whole event was getting the little man to bed that night after the amazing sugar rush.  Thankfully he did nod off around one in the morning, but by then I was already to tired I was debating if he would ever have cake again.


Friday, June 8, 2012

Unique Yet Simple

I believe that making something beautiful does not mean you have to make it overly complex.  Sometimes a portrait can tell more about the subject simply by it's minimalist approach.  A small detail, like the flower tucked behind an ear is often a better statement of personality than an obtrusive multicolor backdrop that detracts from the facial beauty of the model.

I worked for years at a series of chain studios doing formula photography of babies in various suits and dresses, girls in communion gowns, and any of the other traditional family photos that you find as a staple in many middle-class American homes.  This type of portrait was my bread-and-butter and still comprises a good portion of my regular business.  For that reason, I have found a way to keep portraits interesting for myself while still letting each image tell the subject's story.

When I work on an image, most of all when it is something I can have a hand in planning wardrobe or theme, I think of it in a series rather than a single snapshot.  Perhaps because I learned photography on a film camera and grew up waiting hours or even days to see things properly develop, I am almost overly cautious when planning a shot.  I try to select angles for their maximum value, slightly above for young children or brides because it naturally lends an innocent nature to the pose.  Off axis tilts with dynamic poses are my most popular combinations with teens because it mirrors the fashion and sports magazine without discrimination based on body type.

What may be difficult for some artists is finding a happy medium between props and poses.  Adding too many items is only going to detract from the viewer's ability to connect with the person in the photograph.  One thing I believe that many people forget is the one to one rule, one prop to one image, and chairs are props!  This is the same simplicity principle to be used when selecting a backdrop.  Too much color can detract from the beauty of the scene, and often they end up looking fake and flat because the backdrop is shot in very sharp focus and fails to have the illusion of depth behind the subject.
What may work best is color, or combinations of color in what are sometimes called "masterwork" or "fantasy cloth".  This can give the right hint of shades without taking away from the subject.  I often use fantasy cloth over a vinyl backdrop when shooting newborns or cake-smash images with toddlers. I find that it lends a great level of interest to the backdrop without looking like random stains on a colored cloth.  None of these are a sure-fire way to have an idea image, and there are ways to use a natural backdrop that is not a solid color - like a brick wall or a beach with flowing waves - to give an edge to images.

Tuesday, June 5, 2012

Never Too Old


I am always surprised to hear clients tell me they were embarrassed to inquire about boudoir because it is "something for young women".  I am not really sure why we need to limit ourselves to having fun only when we are in our teens and twenties.  Most women wait until they are twenty-five or older to start a family or even get married.  

I myself was twenty-five when my husband proposed, and he was about to turn thirty that year.  We are by no means "old", but we did wait a longer time than many traditionalists would like women to think is normal.  I only point this out because I still have a long list of things to do in my life, and not one of them is something I have to complete while I am "young".


I am writing this today because I think beautiful women will always be beautiful when they are proud of themselves.  Success in life is something to be proud of; a good relationship, changes in habits to loose significant weight, or any other reason you can think of can be a fantastic reason to have photography of any kind.  I may do mostly boudoir, but I always suggest even a simple portrait to show off that happy glow.

So the next time you want to say "oh, I'm too old"... remember that experience can be far more sexy than innocence in the right circumstances.  And feel free to laugh at anyone who tries to tell you otherwise.

Monday, May 14, 2012

Model Behavior


Yes. I called this “model behavior” because this is geared to understanding the rights and needs of our models... even the paid kind.

I'm not shy about the fact that I was a model years ago. I feel that time on the other end of the lens has given me insight that some photographers will just never understand. I also have been uncomfortable with my surroundings, something that every woman can tell you is all too common an occurrence when any form of even mildly sexual topic is involved. It is from this perspective that the following post was written; I am posting it in the “raw and unedited form” that I want you to witness.

In the last few weeks there has been a good deal of chatter between myself and one of my favorite models about the concept of “escorts”. No, not the kind that wealthy business partners pay for while on a trip so they can have arm candy. I'm talking about the kind that are there as an assistant and a bodyguard for the model while they are on location for a shoot. And I am going to be completely clear here... I SUPPORT YOUR RIGHT TO BRING AN ESCORT 100%.

I will ask that they take a seat in my waiting room while shooting any subject 18 and over. This is because I work in a small studio space, and there is a big risk of tripping over equipment cords or distracting the model. I keep parents in the room with children, and if the model is not there for a boudoir shoot or actively changing, the door stays open so there is no feeling of a threat. I usually suggest that the escort be the same gender so they can assist with outfit changes or even hair and make-up application in some cases.

What I do not support, is an escort that is a significant other or highly distracting friend. I will ask anyone with lewd or offensive language and behavior to remove themselves from my studio. I do this because it is my right to keep a clean and welcoming atmosphere for myself, my clients, and my landlord (and fellow renters). I will not allow an escort to sit in on a boudoir shoot because that is a very personal situation that requires the model be able to stay serious in what can often be an uncomfortable situation; but I also take the time to talk to my clients about what they can expect from a session so there is never anything they feel pressured to do.

There are behaviors I will not support from a model or an escort because they are unprofessional and speak to the lack of respect held by that person for the photographer and their business.

I do not support models or escorts who feel it their right to make a mess. I am not your mother. I have my own family to clean up after. If you or your escort want to bring a drink or a snack, that is fine. I just ask that you recycle your bottles and cans, toss your food wrappers in the garbage, and act just as you would on a job interview. Consider me your potential boss, and know that I do not give recommendations lightly. You will need to earn my respect if you want to receive future offers for work when I have paid shoots and need to find a model for hire.

I do not support having an escort come in and babble on their cell phone while in the room. Actually, I require that clients turn their phone to silent or completely off while we are shooting because it is a distraction. I have gone so far as to turn away sittings because a parent refused to turn off their phone or even put the device down. I know that turning away business seems counter intuitive, but I will do it because I believe in running an ethical and focused business.

I do not support models or escorts who feel the need to complain, argue, or generally cause problems when I am giving direction for a pose or an outfit. I have a rough picture in my mind before I ever walk into the studio. I will listen to requests for poses or image types. I will listen to a model who says that pose is uncomfortable or needs help with body placement to achieve the right look. I will never force a model to be nude, pose suggestively, or do something that makes them feel unsafe in some way.

What I will not support is a model that thinks they have the right to make things harder on others. I'll make it very clear right now, if you want to throw a fit and storm out because you are not being pampered, I will not be hiring you on as a model. Divas don't get rich just by behaving badly to those around them, they get rich because they have a look we can sell even if they make others miserable in the process. Models have to understand that the photographer knows what they are doing (or should if they are any good at their job). If we ask you to drop your shoulder, turn your cheek slightly, shift a hand up or down slightly... chances are it is because we see something that doesn't look right. We might need to make a few changes or moves before things come out just right; this means we are doing our job well.

If you want to be taken seriously as a model I suggest you keep the things I covered here in mind. Always ensure that there are specific terms and they are clearly hashed out before you ever agree to a session and/or any money changes hands. You have the right to say “no” when you are asked to do anything that violates your agree upon terms or makes you uncomfortable. You do have the right to bring an escort to private sessions, but in the case of large shoots with a crew you may want to skip it because they will end up being in the way of those working. Both the model and their escort must agree to behave as guests and respect their host's property both physically and verbally. There is much to be said for professional behavior in the modeling business... practice it and you will be far more successful than the self important divas that never took the time to learn the words “please” and “thank you”.

Friday, April 20, 2012

Color Theory

Going to aim for a few small updates this week since I am a little scattered between having just held a birthday party for my husband, looking into renting a better studio space, and some family issues here at home. I'll be treating you to a few nice images in these updates, and be promoting another photographer with one of them.

Today I want to discuss how to work with colors. Not in terms of how to pair things in an image, but how to shoot for an emotional impact by using the colors inherent in a setting. This will be a very visually in depth process, so I will only touch on a few emotions and the best way to communicate them in color. This will be a post of strictly my own work, though the concept is not at all something I lay claim to as an original concept; many books, blogs, and other works exist based on this topic.

If you follow traditional thinking, water is an emotional element because it is so closely related to all life. We emerge from water through the process of birth, we require water to survive must faster than food, indeed we even loos what when we feel the strongest of emotions (both joy and sorrow). So it should be no surprise that water is often an essential element of using color to transmit emotion; water is naturally blue. Using blue and purple shades are an obvious progression and can make a basic shot even more commercially presentable.

This photo was a lucky catch while on a vacation with my parents and an ex-boyfriend of mine about four years ago. I point out that there was a UV filter placed on the camera for this, so it did tint the shot slightly, but only enough to prove my point. Below is the shot taken just prior; this time without using a filter and the default settings and basic white-balance. Just looking at the two quickly, it is simple to tell how there is a dramatic feel to the filtered image.


The lesson I want you to take from this is simple, editing is not always required, but can enhance an image to the perfect level to make a sale. In this case, I am discussing non-portrait images, but the same rule applies there too. If you can frame, light, and pose well, the image will simply need to be uploaded or printed. And for now, I leave you with a few more shots where a slight addition or filtering of color has an obvious effect on the outcome.

Saturday, April 14, 2012

Now In Technicolor


Now that the Easter and Passover holidays are behind us, many photographers are gearing up for the wedding season crunch. In warmer areas there may already be outdoor events set for the coming weeks, making the use of white balance and other tools are must. But this week is not about those shoots - not directly at least - though some of the tricks used for boudoir and maternity work can also be put to use on a wedding day.

First I want to cover color theory. What I mean here is how to work with props, subjects, and backdrops to create interest through color. For this to work we will forgo the usual break between written lesson and a follow-up of visual aids and skip directly to a visual lesson. Once again we see some Google results to spice things up, complete with links to even more information on how to use color without having to rely on retouching to do all the work.

(Wizard of Oz, MGM's 1939 Production)

Dorothy had awesome shoes! No, I'm not telling you to run out and buy a pair of ruby slippers, I just wanted to make a comment on how brilliantly those red kicks of hers would work for a shoot. Perhaps it is my own personal bias because I adore shoe-shots... but I think everyone should have a close-up of some sexy stilettos in their portfolio. This goes double for some hot color kitten heels and a nice pair of black stockings.

I would like to point out how the pose I just mentioned can be used as a go-to when working with a shy client making their first attempt at boudoir or modeling. This kind of thing can be done without any nudity and in a very classy way. As an added bonus, it is a very easy way to work with the 1950's revival taking hold in popular culture. Stockings should have a back seam and shoes should be true “pumps” that cover the toe and use a two-inch minimum heel. Pair this with some retro coloring in the final retouch and you have a great salute to classic Americana.

To really understand the colors of the time you have a few options.  But I suggest doing a search for stock photos to get a feel for how color is or was used in the style you are looking for.  In the case of Americana, I suggest use RetroStockPix as they have a great selection.  Please note that you must pay to use those images for any marketing purposes, but that they have a wonderful range of products and places.

Remember that these rules do not just apply to shoes.  Use a great pair of gloves, a fantastic fascinator - alright that was worth a groan for the bad pun - or any other little thing you can think of to get some color.  The only advice I have is to avoid ultra-red lips unless you are willing to work with some serious color bleeding if your lighting is not spot-on.  Use your imagination and never be afraid to experiment!

Now that we have covered choice item coloration with and without retouching I want to discuss the wonders of natural light color photography. Walking through a Victorian rose garden is a fantastic way to appreciate the value of natural beauty. Soft pink buds, gossamer ivory blossoms, and the lush greens of climbing ivy are all a source of inspiration for painters and clothiers. Let them be an inspiration for your photography as well.

There is an inherent beauty in the world, vibrant color can really be seen in weddings. Let the natural light guide you and remember to set your white balance for the unique tones that come from unfiltered sunlight. This is not quite the same as shooting in a studio with light from bay windows, though the need to understand shadows and light sources is still a key factor here. The major difference is in the way that yellows, whites, and pinks will display their strong influence on everything around them.

(Photography Copyright (c) 2010 -  Akelis Studios)

I envy photographers with more exotic tropical locations because they can really put natural colors to use with the help of local flora. If you have a hibiscus blossom in your bride's hair or bouquet you should put it to use. If you have palm trees to pose a model with, let the fantastic texture of their bark to make a statement in your shots. This does not mean your should underestimate the beauty of a New England autumn either; those fiery oranges and reds are a great backdrop for pet, kids, and adults to interact with in every session. Tossing leaves in the air or laying on a pile of them can give a subject the chance to bring out their genuine smile while they release tension and play.

In this situation you will want to keep an eye on your shots, review them often so you can confirm that the white balance remains accurate for shifts in light due to clouds or time of day. Sunset is ideal for outdoor photography because a whole new range of tones will appear as the sun's rays shift and refract off the atmosphere at a greater angle. Be sure to use these colors to you advantage too, perhaps planning a beautiful shot that can capture a bride and groom silhouetted against a blazing sunset or a family walking down a dirt path as leaves let the light dapple the ground. This can be tweaked with retouching, but the truth of the colors will already be there so long as the time of day and the ideal location are paired with a great pose.

Finally, I want to talk about how to play with retouched colors or black and white in a tasteful way. I say the following in all seriousness... “Every photo is not meant to be Black & White just because you can select gray-scale options on your editing panel!” At the risk of sounding like a rant, I want to make it very clear that not every image should be colorless. The over use of sepia and other tone changes has made us less able as artists to really see why color or the lack of color can enhance an already wonderful image.

Don't get me wrong, I love working in black and white when I am just shooting on my own time. Many of the works I enter in competitions are a prime example of that fact. But everything has a place and time when working with retouch options. And thinking that subtraction of color is the best way to fix lighting flaws will only cause an area for improvement to grow into a void that eventually requires massive work to fill.

If you think an image could benefit from color shifts, ask yourself why you think so. Are you looking to match a unique pose to a feeling that cannot be achieved with lighting techniques alone? Perhaps you have the intention of creating some of those beautifully recolored works of art that are making their way back into popularity with the return to 1950's beauty. Consider that toned down shades can look faded if done incorrectly so this will have to be handled with care.

(Photography Copyright (c) 2010 - Akelis Studios)

I made the retouches and recolors to this shot after watching some reruns of The Little Rascals before going into a shoot. Comments have been made that I should have perhaps added a slingshot to the back pocket, but over all I feel that the effect was successful. My model here is very light skinned which made the removal of red pigments less tricky. In general, this was a success, but he has deep blue eyes that did not translate quite as well even with some enhancements. For that reason, I went with complete color removal from the facial features to avoid the zombie-like appearance that can occur from over enhancement of the eyes.

This application of retouching managed to be tasteful and simple if I am allowed to complement my own work.  In general, tasteful application is something highly ignored in the age where everyone with a cellphone can make “great antique photos” through apps the download for a dollar. And it is exactly because of those widely available features that we should all be diligent in using our artistic eye and professional discretion to avoid the temptation to over use an option that can go from tasteful to tacky in just one click.

Monday, April 9, 2012

Visual Lessons

Welcome back.

Because this week's visual lesson will be quite lengthy, I will be trimming it into two updates (Monday & Wednesday). This will allow us to focus on examples of each problem, simple fixes, and a final product. Both will have various moments of stupidly simply answers; but those are the kinds of things that we often forget as big fancy “professionals”.

This first set will cover the lessons on Lighting, Pose, and Set/Prop Involvement. For obvious reasons, I will break them down into individual lessons, then build one onto the next to explain why the use of a sequence is vital.

Step One : Lighting
The three images above all show flaws in lighting. For the first two, the issues should be obvious; over-exposure vs under-lit. The third flaw has to do with indirect lighting problems. To make things easier I will go in sequence according to the photos and how they may be corrected at the end, and cover general rules in the beginning.
Begin every session with a simply white balance check. Though the method will change with each camera body and manufacturing company, there is always a way to white-balance. I personally use Canon cameras and make use of the WB menu for sunlight, flash, tungsten, and cloudy settings on a regular basis on my “little rebel” when hiking, test shooting a retail product, or taking vacation photos.

The next simple solution, reposition and re-shoot. I did warn you that this post would be full of “well duh” moments... Anyway, yes, reposition. By reposition, I mean shift either yourself or your subject based on the light source itself. I used a landscape because it is an example of having to move the photographer instead of the subject. In basic portraits it is best to reposition the subject based on where the light source is stationed and learn to work with a set structure of lights to maintain a set level of lighting on hair, face, and figure.

Do yourself a favor and try not to get too fancy with light tricks until you have mastered basic lighting, and avoid the use of “beauty dish reflectors” or other advanced tools until you have a firm grasp on the basics. I still don't use reflectors unless I am doing a fashion shoot that absolutely requires them. View them as enhancement tools to be used sparingly and you will find that results can be achieved even before you ever whip-out the big guns.

Eventually you may run into an issue that can only use digital editing as a remedy. For those situations, and I have run into them as well, understand that “less is more”. Actually, consider the “less is more” thing a general rule for digital editing and you may find yourself a bigger success than otherwise expected. But when it comes to an image that must be edited, you need to remember that color quality will be degraded as you alter things.

Finally, use judgment and patience. The first photo in the collection above was taken on a hike with my husband in early autumn of 2010; as was the updated version below. The difference is simple, I stepped back slightly and waited for a cloud to shift. Sometimes you just need to wait and try again later, I did. This is very true with landscapes because it is difficult to control weather and nature.

So, now that I explained the solution to the first example, can you guess the corrections for the other two?

Solution one, timing and slight repositioning of the photographer.
Solution two, repositioning the subject to correctly face the light source.
Solution three, use of some slight digital editing to remove awkward hair highlights. Additionally, I have
changed the image to a black & white on request of the client, but you can see in both edited version
there is a distinct shift based on lighting.
 

Step Two : Pose

There are many common flaws in pose that can greatly change the result of each click of the shutter. I will highlight some things to look for and some common errors in posing that can be solved with more simple tweaking. I will give you ideas for all ages, but remember here that I work mostly with children. These can be done with wriggly little ones that give you about 15 seconds to set up and snap.

After evaluating your lighting, you need to start the posing phase of a session by letting the subject know where their “mark” is and how to stick to it. This is where you need to establish a relationship with parents or guardians of children at your studio, and where you will need to communicate clearly to even seasoned models that may not watch their movements. Remember that if you set your lights up correctly, the subject mark will be where the optimal lighting is located, so you want to pose from that spot. You also will need to understand the location of your subject mark for ensuring that you are able to use correct focal length.

Once you get the subject to the mark, you need to know where you are starting and where you are going. Over years in the studio I have found that what one of my trainers told me is very true; you either start down and work up (ie: belly/napping for kids to standing/jumping/action) or visa-versa. This is really because you can add in or remove continued props and chairs as you work without interrupting the session's flow. Personally, I work from the belly up with younger children because tummy poses are the hardest once they figure out crawling and walking; also, being at their eye level and letting them see you on your tummy can sometimes get kids with the coldest of shoulders to warm right up.

While there are hundreds of poses, there are a few pretty common ones most photographers know well and use often. This is not always a good thing. Some of these poses are seriously over used, so I will try to stick with the ones that sell best. In all honesty, once you have a plan for poses, the best thing to do is focus on making sure that you avoid certain pitfalls.

Tummy and back poses are fairly easy to do well. Unfortunately they are equally easy to do poorly. In the case of newborns, it is all about working set, colors, and moving the photographer around the sleeping subject. The first example of laying poses in this collection is of my own son at just six weeks old. The trick is to ensure the infant is angled properly to keep the focus on the face. The next is an example of variation on a tummy pose done with an adult. In this case, I had the model shift her shoulders to face the camera more directly while keeping her body angled away from the light source. Slight sifts in arm placement, head level, and facial expression can change tummy poses from sensual and suggestive, to quirky and childish, to innocent and peaceful.

 

The first is what I refer to as the “Football vs Cheer Leading” situation – no, I don't mean this as anything offensive, I just find that phrasing works best to support the visual. First we have the football player – standing square to the lens makes every person look broad shouldered and heavier set. In general, it is unflattering to everyone and only should be used when taking an image for Federal ID purposes (passports, etc.). To solve this, subjects should be turned about three-quarters to the lens. This allows for there to be greater curve of body line, and makes people appear slimmer. I sometimes increase this tilt to a two-thirds level when working with pregnant women, models looking for basic head-shots, or graduating seniors wearing sports uniforms. It can be combined with a good deep breath to accentuate the bust and belly curves depending on if the subject tilts back slightly (belly) or forward (bust). 

Next is what my trainer called the “head on a stick” situation. Again, this name might be useful after an explanation, but if you agree to call it “cannibal candy” then you are in good company; a studio full of zombie obsessed, online video game playing, photographers helped me come up with that name. The issue is this, too often a subject's arm is placed under the head and chin in such a way that you get a lollipop line-up. The solution is really to just shift the arm slightly and tilt the subject's head so you get less of a line up to a circle.

I adore that classic look of seduction from one hooded eye as a girl looks over her shoulder into the camera. I also loath the strained feeling I get in my own neck looking at a kid twist around at what is obviously an uncomfortable angle and cannot manage to hold a believable smile. Be careful when posing over-the-shoulder that you do not get into the lollipop situation I explained just a moment ago by making sure you follow the step-by-step process I outline here.

Begin by setting your subject at a three-quarters angle with their body facing away from the camera lens. Have the subject roll the shoulder closest to the lens back slightly by shrugging their shoulder and leaning it back slightly. From there help them turn their head in small increments until the achieve a point slightly past profile with about sixty-percent of their face visible to the camera. For those not certain about how to judge the right turn, you want to just be angle to see the eyelashes and corner of the further eye. From there, work on touching up details with hair and jewelry before you snap the shutter.
3/4s away, roll shoulder back, tilt chin in for slight expressive angle, head is actually turned a smidge farther to the lens than I normally suggest, but we wanted to work the veil and hair correctly.


Step Three : Prop & Set Involvement

Finally, think beyond the box. There are thousands of things you can do with a subject in a room or outside. Toddlers and infant that are able to sit un-supported at a three-quarters away angle and looking not at the camera but at a toy. Models on their back, waist bent, with feet up against the wall with roses in their hands and petals on the floor. Kids jumping-rope or leaping up like they want to reach for something overhead. Teen leaning their chin onto their hands over the back of a chair. I adore shots that show personality, and all of these can do just that. I finish this week's first visual lesson with examples of different man made and natural settings for great portraits.

Indoor sets should be clean and basic. Don't fill up a room with objects that pull interest from the real focal point. Objects used for seating are a great thing, stairs are a special favorite of mine and I suggest them often. They are stark but interesting in a professional way. Use test shots if your judgment might need a little nudge one way or another.
Color choice for indoor sets is also vital in both backdrops and additional objects. White, black, and a muted blue or brown tone will provide a good base. In general, even children should not be placed on too bold a color because it can detract from the focus. Bright colors just sitting on the floor against a dark shade of drop would honestly harm more than help. Bringing those colors up around the shoulders or face will accentuate the expression and eyes.

Outdoor sets offer wonderful variety of both interest and tools to assist with pose choice. Unfortunately, outdoor sessions face their own challenges. Rain, unpredictable light levels, unpleasant temperatures, and the occasional passer-by that wants to “watch” as you try to coach your model... all of these can make a photographer's work more difficult.

Try setting your subject on a low tree branch, you get a lovely tummy pose and can create a new twist on a very simple pose. The texture of an oak tree or the spattering of autumn leaves can make even a simple close-up different. Beaches can make lovely sets with soft sand for toes, waves to play in, and rocks to sit on while the wind creates an emotionally charged atmosphere.

Saturday, April 7, 2012

Exercises in Development

Well darlings, here we are again.

On Monday I started a blog I had intended to post this week. I got about two-thirds of the way through writing before Thursday. Then, on Thursday morning, I had a shoot with a friend of mine from high school. She is lovely, so there is really not much that I have to worry about editing, but there was some strong lens flare in a few images. Thankfully, we are planning to continue shooting on Saturday and can fix the problem. What we need to do is simple enough that I can fix it with just a few tweaks in posing against the light source. While I really should have caught these problems before finishing, I own the mistake and took the time to research the best way to correct everything I wanted to improve.

This brings me to the point for this week's topic; even once you learned it, you never know everything. The solution was something I had done a few hundred times, I just completely forgot about it when setting up for the session. There is the point where allowing yourself to admit mistakes becomes vital... my botching a few shots worked out alright in this case, but I was lucky. I should really take the time to go through some more test shots – I also should take the time to take some additional educational courses to improve my skills and sharpen my memory.

So, this week I will bring up some common focus points where experienced amateurs and even some professionals fall flat. With each point, you may want to review your sessions for areas in need of improvement. Often there are points we routinely ignore or find ourselves attempting to compensate for with digital editing in place of focusing on the solution prior to even snapping the photo.


  1. Lighting - I find myself often cringing at the number of wonderfully posed and airbrushed images that would have survived without the extent of editing if they had only been shot with proper lighting. From beach images that are posed against the sun and cause the subject to squint, to studio portraits without a white-balance check. Remember that colors and light are directly related. As you work with subjects, remember that light can make or break any artistic image; and that is why I suggest that all photographers take a basic drawing class to understand the concept of Chiaroscuro.
  2. Poses– There are some stock poses that every artist keeps in their head; while some are great because we all need a classic image to ensure there are clear head shots or fun poses for kids, they are stock because we all know how to take them. The saying may be cliché, but as an artist you need to think outside the box. In this case, think beyond the “over the shoulder half smile” or the cutesy “laying on the tummy with hands under the chin”. If you feel you have to get those poses in, try doing something fun with camera angle, lighting, and proportion.
  3. Focal Length – This is a particular pet peeve of mine. It comes from seeing so many otherwise beautiful models distorted because they fell into what I call the “Myspace Trap”. Perhaps I am dating myself here, but I remember a time when taking a photo of yourself by holding the camera up over your head and making a pouty lipped face while pointing the camera right down your non-existent cleavage was sure-fire way to get friends online. Yes, the days when everyone was “edgy and unique” by having a black background and pink glittery font brought about a horrible shift in photographic vantage-points. The problem is not with shooting a subject from above; there are some classic poses using this technique to create very tasteful shots. But one should consider the differences between the slightly bulbous forehead and nose, and the demure downcast eyes of a new bride. The solution is all in how one starts the framing process; starting by actually being farther from the subject and zooming IN with the camera to frame is the correct method. Too many otherwise wonderful images are ruined because the photographer positions themselves too close and zooms OUT to frame their image and then steps back. This causes the parts of the body closest to the lens to become stretched and exaggerated. Ensure that you return on Monday for a visual lesson with examples of intentional and unintentional focal-length changes on various subjects.
  4. Set & Prop Involvement – Prior to starting my own company there was a time when I worked as a photographer for a commercial studio. That point in my career may not have always been my favorite, but it gave me a valuable collection of “Do's & Don'ts” to draw on in future sessions. As with poses, some photographers have a single set or item they use in every session because it is just so much a part of their style that they forget how easy it is to have those images become predictable. I admit that in my retail photography days clients knew my collection of silk flowers was unsurpassed for life-like and well-kept details. Every communion season was a wash of carnations, white and blush roses, or Easter lilies. In spring I hauled out my favorite girly poses and pinched bouquets to enhance the holiday dresses and baskets full of painted eggs. Around fall I had baskets of red apples or harvest gourds to use along with bags full of autumn leaves. The only problem with all these silk flowers was that they became my “save zone”. When a customer asked for photos with something different, I had to stop and think because it did not fall in my typical plan.
  5. Subject Focus– I actually mean this in two respects: First, it drives me insane to look at work from fellow photographers and see that they clearly tried to shoot everything with the auto-focus feature. While it serves an obvious purpose at times, I find that auto-focus has become just another crutch that people lean on endlessly. There is nothing sadder than a wonderfully posed wedding photo that has the bride and groom as blurry as Sasquatch while that random pebble in the foreground is unusually clear. Secondly, there is no nicer way to say things than this... if your subject is less than one-quarter of the total space in an otherwise solid black or white frame, you have failed. In general one should refer to the “Rule of Thirds” in both close-up or alternately cropped images. There is a significant difference between being artistic with an off-set frame, and poor cropping. Again, I will have examples of correct and incorrect use of subject placement in this week's visual updates.

As you might expect, I fell into a rut and had to dig my way back out. At this point I now hardly use hand-held props or certain poses to avoid the traps that occur with them. I have learned and adapted, but I continue to educate myself, as I did this week after my mistakes with lighting and lens-flare.

When you find yourself seeing problematic themes, take the time to research the solution.  You may well find that there is a simple answer to even the most complex question.  Never think of this as a set-back, simply as a learning exercise.  Never stop learning.